LOS CABOS | IN FOCUS
Ruben Reachi Lugo, secretary of tourism for Baja California Sur, Mexico, believes that the 2012 G20 Summit will show- case Los Cabos as a high-end international destination.
Los Cabos is developing and refining its destination offerings in preparation
for the 2012 G20 Summit
to stop in Brown Field first,” said Lugo. “I want visitors to
be able to fly directly to Los Cabos and clear immigra-
tions and customs in Los Cabos. Many commercial
airlines are interested in that possibility because they
operate out of airports without customs facilities.”
Also in the works is a new airport terminal.
Terminal 4 will be large and modern, with more
facilities. According to Lugo, guests will be able to
board directly from the terminal to the plane gate.
A new road, currently unnamed, will travel from
the Los Cabos International Airport directly to Cabo
BY MINDY PODER
LOS CABOS HASN’T FINISHED EXPANDING, as it
continues to develop its infrastructure in order to
host the 2012 G20 Summit as well as to live up to its
reputation as a world-class destination.
“Los Cabos is a very new destination,” said Ruben
Reachi Lugo, secretary of tourism for Baja California
Sur, Mexico in an exclusive interview with TravelAge
West. “Twenty years ago, Los Cabos had 10,000 people
and, now, it contains nearly 204,000 people.”
Los Cabos — which consists of Cabo San Lucas, San
Jose del Cabo, the Corridor and the East Cape — boasts
1. 6 million visitors a year, making it the second-most
popular destination in Mexico, after Cancun.
To support the growing demand for its high-end
product as well as the recently announced news that
Los Cabos will host the G20 Summit in June 2012, the
destination will continue to develop new luxury hotels, a
new road and a new convention center as well as update
its airport. The government is investing $47 million in
promotion as well as preparation for the summit.
“The state doesn’t get to be the star — the hotels
in our cities will be the stars. The government needs
to support the private sector and not the other way
around,” said Lugo. “The governor and I believe we
should follow the private sector and support them
with jobs and money.”
and restaurants, is currently under construction and
will be able to host the G20 meetings and conference
as well as other events of up to 6,000 people.
Los Cabos already boasts an exhaustive selection of
luxurious accommodations and only plans to increase
its repertoire. The Wyndham Cabo San Lucas was
renovated in January 2011 and the Grand Solmar
Land’s End Resort & Spa, unveiled in May 2011, is
the destination’s newest property. Delano Los Cabos,
by the Morgans Hotel Group, is scheduled for a 2013
opening and the Ritz-Carlton Reserve Los Cabos is
slated to open in 2014. Also in the pipeline are the
Montage Los Cabos and the Mondrian Los Cabos.
Los Cabos Developments
A new 653,400-square-foot convention center boasting ocean views and proximity to the Club Campestre
San Jose golf course, as well as to Los Cabos’ best hotels
The upgrades in infrastructure for tourism are part
of Los Cabos’ preparation for the 2012 G20 Summit.
“The 2011 summit was in Cannes, France, which
is a high-end destination in Europe,” said Lugo. “Los
Cabos is a high-end destination, not only in Latin
America, but in all of the world.”
The summit will also provide the international
community the opportunity to gauge Los Cabos’ safety.
“If President Obama can travel to Los Cabos — all
people can travel here,” said Lugo.
Lugo predicts that the summit will bring 9,000
visitors to Los Cabos up to one month in advance of
the summit. Los Cabos expects to block nearly 11,000 of
its 13,000 rooms for the event and Lugo is confident
that if any city in Mexico can do it — it’s Los Cabos.
“We have enough of a hotel industry to receive this
amount of people, and we can offer restaurants, travel
services and transportation,” said Lugo. “Los Cabos
is the best face of Mexico.” ■
THE DETAILS: Los Cabos Convention & Visitors Bureau
LOS CABOS CONVENTION & VISITORS BUREAU