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today’s traveler is looking for
A new take on guided travel:
• Travel in small groups
• Stay in authentic accommodations
• Enjoy unique culinary experiences
• Immerse oneself in local cultures
CST# 2006766-20 UBN# 601220855 Nevada Seller of Travel Registration No. 2003-0279
Cruising with Fathom might be one of the
most comfortable ways of traveling to Cuba
at the moment, but that doesn’t mean clients
shouldn’t prepare. Tara Russell, president
of Fathom and social impact lead for
Carnival Corporation & plc, offers some
tips for smooth sailing.
Fathom’s Adonia is a premium ship, but agents
can make a client’s trip to Cuba more
Communication and expectation management are key. It’s important to help people
understand what the physical realities of
this country are. It’s a developing country.
For instance, we’ve had travelers ask if we
could improve bathrooms in Cuba. Also, the
roads are inconsistent and it’s going to be
really hot. You need to hydrate and bring
breathable fabrics. We have to help people
understand the charm of Cuba, but that also
means you have to be prepared in advance.
What can American cruisers do to be good
ambassadors of the U.S.?
We need to bring our authenticity, our hearts
and our desire to connect. If we bring our
open-mindedness, I think we are going to
uncover stories of humanity that people
need to hear. Many of our travelers have
said that Cubans love Americans. There is
an enormous amount of hope in the country
right now and it’s beautiful. www.fathom.org
Fathom’s Adonia is the first
U.S. ship to sail to Cuba in
more than 50 years.