the last word:
Marketing Director, Mazatlan Hotel Association
Read on for
what we can
Q: How has Mazatlan evolved as a destination?
A: If you look at Mazatlan in comparison to other resorts
in Mexico, it’s a destination that grows naturally—which
means that before being a resort town, it used to be a big
fishing port, a merchandise port, a cargo port. Tourism
came, but nothing was built all of a sudden; the growth is
really very organized.
Q: What is the advantage of this kind of
A: The advantage is that you have a tourist destination
that comes with its own history, its own culture, its own
people. Other resorts, you have to bring people from all
over the country. Here, everything is Mazatlan-made.
There is very healthy growth. It’s a real city with its own
personality, different from other destinations. As we like
to call it, it’s a colonial city on the beach.
Q: How do you think tourism will develop
A: There is very good news here. One of the main things
that’s going to change is the number of visitors who will
come to this area won’t visit necessarily only by air, and
not necessarily because of tourism. Some will be coming
because of the new highway infrastructure that’s going
east of Mazatlan all the way to the Texas border. We are
already very well connected to the Arizona border and
now we will be connected to Texas as well.
Q: So you think that will bring more business
travelers to Mazatlan as well?
A: What is happening is that a lot of ships coming from
Asia, instead of going through the Panama Canal, which
is very congested and expensive, will come through here
and then go from Mazatlan to the Texas border. It will
also bring people, because a lot of companies will open
Another interesting thing is that the meeting and
convention segment is growing, because we have a new
convention center. And another segment that is growing
is the people who don’t just come for the beaches. It’s mature travelers—not only grandparents but also grandchildren that are coming for a family getaway, and you can
find activities for everybody here.
Q: How would you describe the types of
travelers who visit Mazatlan?
A: We no longer have the spring break crowds like we
had before. We have three-generation families traveling
together. We have a lot of seniors, people looking for a
future place to live. A lot of mature couples, and people
who are looking for more than just beaches. There are a
number of tours that have been increased in the area, because people are looking for things to do, not just lie on
the beach. Another thing is that the number of restaurants
Q: What should travel agents be communicating
to their clients about Mazatlan?
A: It’s very important when visiting Mexico—or any other
country in the world—to go to a place that will give you the
authenticity of the country you’re visiting. Mazatlan gives
you that. It gives you the comfort of resorts and service of
a world-class destination, but you’re in a mid-size city that
has all the infrastructure, beautiful beaches and things to
do in the water. But you’re also in authentic Mexico, with
the Centro Historico and little villages around Mazatlan
that were built even before Mazatlan was. And you can
visit them in 30 to 40 minutes time. That’s the beauty of